| Yet another TV program on saas-bahu. However, this time it’s not from Ekta Kapoor - basically for two reasons. One is the obvious one, the title doesn’t begin with ‘K’ and the second is that I wonder if Ekta Kapoor would ever be able to fathom the relation between saas-bahu and sensex (equity markets). This new relationship initiative was taken by CNBC-TV18 – the masters in educating people about equity markets, money making, savings, investing and so on. The program Saas, Bahu & Sensex is primarily focused at house wives who are investing in the stock markets or who want to learn about stock market investing. We have had women pilots, bus conductors, corporate identities, political icons and we will now have homemakers turning into investors & traders. The program discusses the strategies that housewives have adopted in investing, discuss those with the experts. The initiative would certainly help other homemakers to learn about the stock markets. There definitely is a chance for such housewives to learn and earn from such programs. Not that, equities are always a promising bet but planned and disciplined investing can fetch some good returns. Trading profits can help them in monthly expenses or long term investments can be used to make their future secure or may be even as savings for their children. Just a perspective may be. There are many other programs on the channel and similar channel that talk about investing and savings but Saas, Bahu & Sensex has aptly targeted possibly the most neglected target of potential investors. To benefit & how much is now a matter of our choice. |
The weekend was bad, rather not so good; my back ache had buckled me to the bed, not allowing me to stay in one position for more than 4-5 minutes. I was surfing through the television channels lying on bed, and soon I noticed that I was doing nothing but going from 0 to 54 (that is the only number of channels I have on my television) and then again 0 to 54, and then again and again. I was tired watching that Indo-Pak terror debate, reality shows were irritating me, and I couldn’t handle any more breaking news with my broken back, neither was I interested in any kind of saas-bahu or the rona-dhona type of soaps, south Indian films dubbed in hindi were a big NO, I was in no mood for business news either, I had also had enough of Ghajini and Rab Ne trailors, songs, and reviews. I remember, only thing that possibly kept me glued to any particular channel was the advertisements – Limca (I love this ad for its jingle, the zing, and the babe, of course), Raymond, Bingo , few insurance
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