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The Kingmaker – Prince

Exactly a week ago, last Sunday, most of the TV viewing population was glued to their seats watching the rescue operation of Prince. Prince, a 5 year old boy had accidentally fallen into the 60 feet deep hole and all the news channels had flocked to Kurukshetra to telecast the live proceedings of the operation. Prince was safely rescued followed by overwhelming pampering of the kid’s will power, many felt their prayers were answered, the army & rescue team walked out with pride for their efficient work. Truly it was a rewarding Sunday for many.

The news channels must have already made some handsome revenue out of the whole act. So must have the mobile operators by making people SMS their views about the fate of the 5 year old. Prince himself has got some good rewards, which includes offers from Bollywood. These facts would seem to be obvious conclusions after the happenings of Sunday.

Let us quickly travel to Gujarat from Kurukshetra to learn something different. The state truly knows how to earn money (or make profit) from almost anything. The betting den quickly devised a business model that allowed you to bet on Prince’s chances of survival. The rates started at 45paise for every rupee on chances Prince being rescued safely. However, the return rates dropped during the day end as speculators felt that chances of his survival were nearing 100%. It is estimated that the betting syndicates a business of whopping Rs. 150 crores – not bad at all.

Prince has truly turned a kingmaker helping himself, his family and many others making their kitties a little heavy either with fame, pride or money

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