I had loved Chetan Bhagat’s Five Point Someone. Though many consider him a sadak-chap writer, he is a bestseller today – we need to appreciate and respect that, at least I do, for I am a writer too.
I loved 3 Idiots even more. None could have a better job than the Aamir-Raju-Chopra trio, all masters of perfection. Though many consider the movie to be absolutely idiotic and exaggerated (fabricating the principles of engineering), it is a thorough entertainer, total paisa vasool – that’s what movies are for.
However, what I least expected from such great men, was the push-pull for credits and publicity. Eventually, I got bored going through their ignominy, for my common sense of ad-man & marketeer told me this could well be a publicity gimmick.
And indeed it was, sales of Five Point Someone were towering, and ditto was happening with 3 Idiots. The masters (Chetan-Aamir-Raju-Chopra) might have used a simple principle – “bad publicity is next to good publicity”, they exploited it at the right time and thus roped in more profits.
We, the public, took everything very seriously (aadat se majboor) and helped the media men (and the channels with TRPs) to rake in more money. Unfortunately, we have put kaka to shame, who in the 70’s sang – “Ye jo public hai ye sab jaanti hai”. Yes, public jaanti toh sab hai, but samajhti bahot kum hai.
The “3 Idiots – Five Point Someone” clan has smartly fooled us, crowning our heads with a cap saying “We Idiots”, while having merry time together, singing – “Aaal Izz Well with us Mamu … Aaal Izz Well”
Comments
publicity..good or bad is in the eyes of the beholder!
http://mirchiplex.com/movie/3-idiots