Ever since my childhood, I have seen people recommending something to someone; it could be their friends, relatives, colleagues, and so on. For e.g. my mom used to tell some aunt the new mixer we just bought is very nice and even she should buy it. Then there was my uncle who used to tell my dad to buy some policy or invest money somewhere or buy a house at a particular location. As I grew up, I saw many people doing it to me as well. When it was buying school uniform, some recommended me to ABC tailor and some others to XYZ tailor, for books it was either stationery shop or some other. A little older, then it was the turn of college friends, “udhar ka wada khate hai, mast hota hai”, “buy a jeans from that shop, its good quality and reasonable” , and many such recommendations floating around me and each one of us ofcourse all the time. And I grew older, out of college, ready to start a career. Again a lot of recommendations, which company to join, what and where to eat, and what to buy
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